Resumen de trabajo

As a Content Marketer, your key responsibilities will include developing and executing a holistic content strategy and creating compelling and high-quality content on platforms such as website, social media and email marketing. You’ll also be actively involved in crafting engaging stories, developing new web content and ensuring brand consistency. Your role will be instrumental in creating content that connects with our audience and shapes our brand’s online presence. In this role you will:

• Lead content strategy for the website, blog, case studies and social media for the TOG brand.
• Determine the right tactics for marketing challenges, including content marketing, sales enablement materials, infographics, case studies, etc.
• Develop marketing assets around value propositions to ensure TOG teams have engaging, robust and well-thought narratives and sales enablement materials.
• Measure and report on KPIs for all content campaigns and website to identify trends, insights, and forecasts.
• Develop LinkedIn strategies to increase daily engagement, grow followers and track metrics.
• Manage email marketing campaigns and create content.